Events

4th Quarter Chapter Program: Social Media Savvy: Strategies for a Successful Coaching Practice


When: 11/19/2020 5:30 PM - 7:00 PM

A successful coaching practice/business requires reaching a targeted market with a specific message so that potential clients are aware of the coaching practice and how the coach can help. In turn, coaches must understand how to effectively utilize social media and how to market themselves in this medium. Our goal with this session is to familiarize our coaching community with how to align themselves with the right platform, simple strategies in getting started with utilizing social media to align with their brand, and to introduce ICF-CAC's Social Media Ambassador program.

At the end of this session, participants will be able to:

  1. Identify the social media platform that best fits with a coach's ideal client avatar.
  2. Align the mission of one's coaching practice/business with simple marketing strategies in the platform where coaches find the majority of their ideal clients.
  3. Create awareness and interest in ICF Charlotte's Social Media Ambassador program in order to create a win-win in growth for both the Charlotte coaching community and an individual's coaching practice.

Meet Your Presenters: Wade Foley & Renée Gorman of Social Grit






Wade Foley is the Founder and Owner of Social Grit. Wade has spent the last decade in advertising, operations, and marketing roles for a range of businesses, and founded Social Grit in 2016. He most recently served as Director of Marketing for two nonprofits in the healthcare industry.







Renée Gorman is the Social Media and Marketing Manager for Social Grit. Her background focuses on brand awareness, social media marketing, community building, and helping brands tell their unique story. Her education led her to Europe, where she managed marketing for a venue at Edinburgh Fringe Festival and the Creative Mornings Chapter in Glasgow. Additionally, she worked with an e-commerce brand, non-profits, restaurants, and breweries in Boston and Charlotte.