A successful coaching practice/business requires reaching a targeted market with a specific message so that potential clients are aware of the coaching practice and how the coach can help. In turn, coaches must understand how to effectively utilize social media and how to market themselves in this medium. Our goal with this session is to familiarize our coaching community with how to align themselves with the right platform, simple strategies in getting started with utilizing social media to align with their brand, and to introduce ICF-CAC's Social Media Ambassador program.
At the end of this session, participants will be able to:
Wade Foley is the Founder and Owner of Social Grit. Wade has spent the last decade in advertising, operations, and marketing roles for a range of businesses, and founded Social Grit in 2016. He most recently served as Director of Marketing for two nonprofits in the healthcare industry.
Renée Gorman is the Social Media and Marketing Manager for Social Grit. Her background focuses on brand awareness, social media marketing, community building, and helping brands tell their unique story. Her education led her to Europe, where she managed marketing for a venue at Edinburgh Fringe Festival and the Creative Mornings Chapter in Glasgow. Additionally, she worked with an e-commerce brand, non-profits, restaurants, and breweries in Boston and Charlotte.